http://blog.terrachoice.com/2007/12/27/green-marketing-under-the-microscope/ A blog on the EcoLogo program and green commerce Fri, 21 Nov 2008 05:28:34 +0000 http://wordpress.org/?v=2.3.3 http://blog.terrachoice.com/2007/12/27/green-marketing-under-the-microscope/#comment-3151 TerraChoice Thu, 22 May 2008 17:09:12 +0000 http://blog.terrachoice.com/2007/12/27/green-marketing-under-the-microscope/#comment-3151 [...] a discussion TerraChoice’s Scot Case had with the Federal Trade Commission recently. The FTC is revamping its Environmental Marketing Claims Guidelines and is currently hearing testimony from experts as they deliberate. Scot was on a panel regarding [...] […] a discussion TerraChoice’s Scot Case had with the Federal Trade Commission recently. The FTC is revamping its Environmental Marketing Claims Guidelines and is currently hearing testimony from experts as they deliberate. Scot was on a panel regarding […]

]]> http://blog.terrachoice.com/2007/12/27/green-marketing-under-the-microscope/#comment-15 TerraChoice Fri, 08 Feb 2008 22:44:20 +0000 http://blog.terrachoice.com/2007/12/27/green-marketing-under-the-microscope/#comment-15 [...] The thing about these new green exhibit areas is conference organizers seem to be unclear about who to allow in and who to screen out. Put a shiny green label on your product and you’ll probably be ushered in. Greenwashing alert. [...] […] The thing about these new green exhibit areas is conference organizers seem to be unclear about who to allow in and who to screen out. Put a shiny green label on your product and you’ll probably be ushered in. Greenwashing alert. […]

]]> http://blog.terrachoice.com/2007/12/27/green-marketing-under-the-microscope/#comment-4 TerraChoice Mon, 28 Jan 2008 23:07:09 +0000 http://blog.terrachoice.com/2007/12/27/green-marketing-under-the-microscope/#comment-4 [...] is part of a broader GEN agenda that includes addressing the confusion surrounding ecolabels today, the appropriate scope of ecolabeling, and the growing overlap with international policy [...] […] is part of a broader GEN agenda that includes addressing the confusion surrounding ecolabels today, the appropriate scope of ecolabeling, and the growing overlap with international policy […]

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