Not surprisingly, green marketing works in the housing market as well as anywhere else. The Daily Green has a feature piece up on green renovations consumers can do to help sell a home in a down market. Among the recommendations:

• Upgrade to energy-efficient appliances and replace light bulbs throughout the house with compact fluorescents. According to one builder in North Carolina’s Triangle Park, energy-efficient homes are selling faster than their non-green counterparts.
• Give the house a fresh coat of low-VOC paint. Good for the environment, good for your health.
• Get eco-friendly flooring. In addition to the green marketing benefits, green flooring is a health improvement over old carpets which can emit allergens and toxins.

Posted by Mari in Green home, Marketing