According to The New York Times, EcoMom parties are the new thing. Instead of drinking wine over jewelry, home goods or Tupperware products, moms are getting together to strategize on greener living. Not wanting to miss out on a trend, … Continue reading
Breaking up with a supplier is no easy matter, but companies are increasingly putting out “Dear John” letters to long-time vendors in an effort to green their supply chains. Most recently, Staples very publicly fired its paper supplier over concerns … Continue reading
Canon is creating its own green label, “Generation Green”. On the one hand, Canon should be applauded for its environmental efforts: making printers with biodegradable and recyclable parts, decreasing product packaging and cutting down on the use of toxic materials. … Continue reading
Not surprisingly, green marketing works in the housing market as well as anywhere else. The Daily Green has a feature piece up on green renovations consumers can do to help sell a home in a down market. Among the recommendations: … Continue reading
I try to catch up with Scot Case as often as possible for his insights on the state of green marketing. Scot is on the road constantly, talking to people on the front lines of green commerce and observing trends … Continue reading