There are a lot of ways to green a business, and a recent study by Brockmann and Co. (via Green Daily) gives some new incentives for putting greener practices in place at work – namely happier customers, happier employees and more money. The study found that, compared to their non-green counterparts, eco-companies had:

• 3x customer satisfaction
• 4.7x employee satisfaction
• 1.7x more revenue per employee

I’m not sure how Brockmann and Co. made such specific measurements, but certainly in the revenue category there are lots of ways to account for the income increase, including greater efficiency and greater competitiveness in a market that increasingly demands green products and services.

Posted by Mari in Green business