Just in time for Earth Day, GreenYour Media LLC has announced the beta launch of its new GreenYour.com site. Better than Googling, GreenYour.com lets consumers search for green product and lifestyle alternatives by category or keyword. Type in Green Your “Hair”, for example, and up pops facts on shampoo and hair dye as well as tips and product recommendations.

The new green search site is noteworthy for its comprehensive criteria in determining whether or not a product is eco-friendly. Green attributes are considered as well as green yield, which is defined as the ability of a product to help consumers reduce waste and environmental impact. Products are also considered green when they have been certified and labeled by a credible environmental organization. In other words, the folks behind GreenYour.com are looking to help clear up consumer confusion around ecolabeling and combat greenwashing by clearly identifying products that meet reliable environmental standards. In its list of credible standards, GreenYour.com includes EcoLogo, Green Seal, the EPA’s Energy Star program, USDA Organic, Greenguard and the Forest Stewardship Council.

GreenYour.com apparently has great plans for the future. Since it is built on an open-source content development platform, the creators of the site are clearly intending to make it accessible to outside sources for content contribution. According to the press release, “Next, we will introduce a range of interactive tools and partnerships.”

Oh, and GreenYour.com has a blog too. Welcome to the blogosphere.

Posted by Mari in Green products, Marketing