Part of being an effective environmental marketing agency is conducting ongoing, meaningful, primary research. Once a year TerraChoice surveys a wide sample of procurement professionals for an EcoMarkets report to determine the state of green purchasing and analyze year-over-year trends. … Continue reading
The Greenwash Brigade hit the nail on the head recently with their commentary on a public radio interview with Seventh Generation’s Jeffrey Hollender. Namely: it’s extremely hard for consumers to uncover greenwashing on their own. If you’re knowledgeable on environmental … Continue reading
OfficeMax had some really cool news out last week. The green-savvy retailer has partnered with the award-winning, green start-up company TerraCycle. OfficeMax is launching the partnership with seven TerraCycle products including a line of EcoLogo-certified, TerraCycle Natural Cleaners. Besides being … Continue reading