As temperatures gradually rise around the globe, some countries are leading the way in finding sustainable business solutions to help tackle the climate crisis.
Leaders from the government, corporate and not-for-profit sectors met in Canberra, Australia, this past May for the 9th annual National Business Leaders Forum on Sustainable Development to talk about recent accomplishments and developments in green biz. The Honourable Kevin Rudd MP, Prime Minister of Australia, gave the keynote address at the Forum, where the aim was to accelerate uptake of sustainable practices and facilitate partnerships in this endeavour. (Notable speakers from previous forums include former Vice President and Nobel Peace Prize recipient Al Gore and renowned primatologist Jane Goodall.) A keynote speaker at this year’s forum, President and Chief Executive Officer of TerraChoice Environmental Marketing Scott McDougall spoke about the threats “greenwashing” poses to business and environmental policy, but also about the opportunities this presents to marketers.
“If greenwashing goes unmitigated, this will be a great loss for business and the planet,” says Scott. “There are, however, significant informative and honest environmental claims that marketers can use to continue building great relationships with consumers.”
To read more about the National Business Leaders Form, visit www.nblf.com.au, and click here for tips on how to avoid “greenwashing.”
Posted by KateRusnak in Marketing
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