TerraChoice

Being green just got easier!

Residents in Laval, Quebec, and its surrounding area got a pleasant surprise recently when they received the latest copy of their Yellow Pages™ directory. The directory includes the new ecoFinder section, which aims to bring together green buyers and sellers.

Yellow Pages Group (YPG) launched this pilot project in response to the growing trend in responsible consumption and to a recent survey demonstrating a high level of interest among Quebec residents for this type of reference tool. The purpose of the new ecoFinder section is to promote businesses that offer environmentally-preferable products or services or who have leading environmental operational practices.

Annie Marsolais, Director of Corporate Communications for YPG expresses the mission of the ecoFinder section: “we want to provide consumers with the most accurate resource to make informed purchasing decisions that contribute to environmental sustainability.”

TerraChoice helped develop the screening criteria used by YPG to identify companies that qualified for the ecoFinder section. The criteria included existing third-party certifications such as EcoLogo and Energy Star®.

Of the 40 categories identified for the ecoFinder section, here is a sampling of what you can expect to find: Ecotourism, Landscaping Products & Services, and Clothing, Footwear & Fashion Accessories. Businesses that were selected within these categories offer the following: sustainable hostelling practices, organic farming methods, greener products, and more.

If you’re a Canadian resident living in York or Ottawa, Ontario; Burnaby, New Westminster or Vancouver, British-Columbia; or Montreal, Quebec, keep your eye out for the ecoFinder section in your local Yellow Pages™ directory over the next few months.

And as the people at YPG like to remind us, don’t forget to recycle your old Yellow Pages™ directory.