2008 EcoMarkets green purchasing study just released
TerraChoice Environmental Marketing recently released its EcoMarkets 2008 Summary Report to the public and the results have to be shared. Here is a sneak-peek at some of the findings:
· Over $78 billion of purchasing power is represented in this study and the majority of survey respondents control at least half of their organization’s total procurement budget.
· Sixty-eight percent (68%) of North American organizations increased their green purchasing in the past 12 months and 91% of purchasers believe they will become more active green purchasers over the next two years.
· An overwhelming majority of survey respondents (72%) believe eco-labels contribute to better purchasing decisions.
· Purchasers identified the eco-labels they rely on most frequently to help make purchasing decisions. Results show that Energy Star (60%) and EcoLogo (27%) are the most frequently-used eco-labels.
The purpose of the EcoMarkets 2008 Summary Report is to inform our clients, partners and public audiences about the attitudes and practices of North American buyers towards environmentally preferable purchasing. The report is a public summary of research conducted in 2007 and 2008 in partnership with the North American Commission for Environmental Cooperation and with the Responsible Purchasing Network – a project of the Center for a New American Dream.
To get a free copy of the EcoMarkets 2008 Summary Report, email Melissa Peneycad at ecomarkets@terrachoice.com.
