North America’s largest cleaning show, ISSA, took place in Las Vegas, NV, last week and the attention “green” cleaning received was incredible.

Eco-labels were out in force at the Las Vegas Convention Center and exhibitors included Green Seal, Design for the Environment (DfE), Chlorine Free Products Association (CFPA) and our very own EcoLogo.

Scot Case, Vice President of TerraChoice, was a speaker at the show and his presentation on how to sell “green” cleaning without greenwashing really hit the mark. A look around the tradeshow floor revealed many companies making green claims without any supporting evidence.

Attendees at ISSA also got a sneak-peek at the August 2008 EcoMarkets Janitorial & Sanitation Products Study, which is full of highly relevant findings to assist manufacturers, suppliers and marketers of “green” cleaning products to properly position their products in the marketplace to win customers and increase market share.

For more about the EcoMarkets Janitorial & Sanitation Products Study, contact ecomarkets@terrachoice.com.

Posted by KateRusnak in Green cleaning, Procurement