Green Marketing Conference to Build Brands
Marketers take note – the 2nd annual Green Marketing Conference is approaching. With all eyes on the changing economic environment, this is an event to mark in your calendar.
On Oct. 22 and 23 at The Old Mill Inn in Toronto, smart companies with leading marketers will be learning and sharing ways to build sales and brand equity through the strategic marketing of sustainable practices and greener products.
Our very own Scott McDougall, President and CEO of TerraChoice Environmental Marketing will be leading the discussions as Chairperson of this year’s event, which includes presentations from companies such as Toyota Canada Inc. and Unilever Canada.
Scott will also be asking the question, “Can Science be Sexy?” during his presentation on balancing the rigour and resonance in environmental marketing. He will look at some of TerraChoice’s clients including Attitude, Sunoco, OxiBrite, Nature Clean and others, to explore how some companies are navigating the pitfalls of false claims and are achieving great marketing successes by making green claims that are scientifically defensible.
Visit www.opendialogueinc.com for more information and to register for the conference.
* TerraChoice clients and friends – take advantage of a discounted rate by quoting “GM-TC” at the time of registration and receive $300 off the regular conference fee.
One Response to “Green Marketing Conference to Build Brands”
Unfortunately, I am living on the opposite side of the Earth, so not able to attend. Do you think there will be some source where I can download the presentations and some short summaries of the discussions?