This week, EcoLogo announced the initiation of its first standard for pool and spa chemicals. With summer here and more than seven million pools found across North America, we couldn’t think of a more topical subject for the blog. read more

Our very own Scot Case, Executive Director of the EcoLogo Program, was invited to testify today before the Subcommittee on Commerce, Trade and Consumer Protection for the hearing “It’s Too Easy Being Green:  Defining Fair Green Marketing Practices“.

What an amazing opportunity!

This landmark hearing examined “green” marketing claims, their interpretation by consumers, and the role of the Federal Trade Commission (FTC) in establishing guidelines for fair and effective green marketing practices. read more