TerraChoice joins Big Room’s Dot Eco bid
We are pleased to share with you the news that TerraChoice will join leading organizations such as WWF International, Green Cross International, David Suzuki Foundation, Verité, and ISEAL Alliance on the Dot Eco – an extension added to company and organization websites like .com or .net – Stakeholder Council.
As explained in the recent press announcement, the Stakeholder Council is a key body guiding Big Room’s global policy development process for how Dot Eco should work.
TerraChoice believes that Dot Eco will be a useful tool in the fight against greenwashing by helping to disclose details about a company’s environmental performance and impact.
Big Room’s “.eco system” will place key environmental and sustainability information alongside the technical information collected and stored when a web address is registered. The .eco system will display current, detailed eco-information to anyone with a browser, anytime they need it, anywhere on the planet.
Big Room will submit its application for Dot Eco when the application round for new gTLDs (generic top level domain names such as .com, .org, .net) overseen by the Internet Corporation for Assigned Names and Numbers opens in the first quarter of 2010.
What did Big Room think about TerraChoice joining the Dot Eco Stakeholder Council? Read on…
“We’re excited that Terrachoice has lined up behind our vision for Dot Eco – we both understand that Dot Eco must be credible and trustworthy – part of the solution to greenwashing,” said Anastasia O’Rourke, Big Room co-founder. “Terrachoice’s extensive experience with the EcoLogo environmental certification program, and its ‘Sins of Greenwashing’ series will be invaluable as Big Room continues to build its application for Dot Eco.”
For more information on Big Room’s application for Dot Eco, visit http://doteco.info, or follow them on http://www.twitter.com/doteco.