AIR MILES, a Canadian consumer loyalty program, has recently launched a mass advertising campaign for its new “My Planet” program. Print ads can be seen in Maclean’s and L’Actualite magazines and in Metro daily newspapers. The Canadian national television ad, … Continue reading
As the days become shorter, the nights become cooler, and the colors of the leaves change, we are reminded that the summer season has now begun its slow transformation into fall. At the same time, we are reminded that the … Continue reading
Findings from TerraChoice Environmental Marketing’s 3rd annual EcoMarkets Summary Report suggest “green” purchasing budgets will continue to rise and the current political administration in the United States will positively impact green spending. Released last week, the EcoMarkets Report is an … Continue reading
TerraChoice has recently launched the first greenwashing game, “Name that Sin,” which is designed to help educate consumers to avoid the pitfalls of greenwashing – the act of misleading consumers regarding the environmental practices of a company or the environmental … Continue reading
As more and more companies are offering green products to consumers, companies are seeing the importance of transparency and avoiding the pitfalls of making false or misleading green claims. A few weeks ago, TerraChoice held a Greenwashing Seminar for its … Continue reading