AIR MILES, a Canadian consumer loyalty program, has recently launched a mass advertising campaign for its new “My Planet” program. Print ads can be seen in Maclean’s and L’Actualite magazines and in Metro daily newspapers. The Canadian national television ad, which features a number of animals clapping for people who have chosen greener lifestyles, will run until October 18th.

You can also watch it here: www.YouTube.com

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As the days become shorter, the nights become cooler, and the colors of the leaves change, we are reminded that the summer season has now begun its slow transformation into fall. At the same time, we are reminded that the flu season is fast approaching, and this year there are heightened concerns around the spread of infectious disease.

Public service providers such as hospitals, schools, and food service establishments will heavily rely on hand sanitizers to protect human health. This is why it couldn’t have been a better time for EcoLogo to release its first draft of its Hand Sanitizers Standard to stakeholders. read more

Findings from TerraChoice Environmental Marketing’s 3rd annual EcoMarkets Summary Report suggest “green” purchasing budgets will continue to rise and the current political administration in the United States will positively impact green spending.

Released last week, the EcoMarkets Report is an annual survey of green purchasing patterns across North America and was completed by more than 580 professional purchasers in the United States and Canada between April and July 2009.

Highlights from the study include: read more

TerraChoice has recently launched the first greenwashing game, “Name that Sin,” which is designed to help educate consumers to avoid the pitfalls of greenwashing - the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. This interactive game puts players to the test as they try to answer practical questions that will help them become smarter consumers! read more

As more and more companies are offering green products to consumers, companies are seeing the importance of transparency and avoiding the pitfalls of making false or misleading green claims. 

A few weeks ago, TerraChoice held a Greenwashing Seminar for its clients to help them avoid committing one of the Seven Sins of Greenwashing and lawsuits for making false or misleading environmental marketing claims.

During the seminar, TerraChoice staff spoke about recent actions by the Federal Trade Commission (FTC) and Competition Bureau: read more