Findings from TerraChoice Environmental Marketing’s 3rd annual EcoMarkets Summary Report suggest “green” purchasing budgets will continue to rise and the current political administration in the United States will positively impact green spending.
Released last week, the EcoMarkets Report is an annual survey of green purchasing patterns across North America and was completed by more than 580 professional purchasers in the United States and Canada between April and July 2009.
Highlights from the study include:
- More than half of all purchasers (56%) have done more “green” purchasing in the last 12 months (during the recession) than ever before.
- The vast majority of purchasers (83%) predict more green purchasing in the next two years.
- Even amongst those purchasers that believe the North American economy has been in either recession or depression, 84% predict increases in “green” spending.
- More than three quarters of purchasers (76.3%) believe that the Obama Administration in the United States is having a positive impact on “greener” purchasing in North America.
- In the United States, Energy Star, Green Seal and EcoLogo are the top three most recognized eco-labels with recognition rates of 88%, 61% and 59% respectively. In Canada, the top three most recognized eco-labels are Energy Star, EnerGuide, and EcoLogo, recognized by 81%, 76% and 62% of purchasers respectively.
The study was conducted by TerraChoice Environmental Marketing in partnership with the National Institute of Governmental Purchasing (NIGP), the Purchasing Management Association of Canada (PMAC), and the BuySmart Network (formerly the Sustainability Purchasing Network). Collectively, the respondents are responsible for spending $24 billion a year while their organizations spend more than $68 billion annually.
To receive a free copy of the EcoMarkets 2009 Summary Report, go to www.terrachoice.com/home/services/research. For more information about TerraChoice’s market research services and the report, email us at: ecomarkets@terrachoice.com.
Posted by KateRusnak in Environmental standards, Green business, Green home, Green products, Procurement