AIR MILES, a Canadian consumer loyalty program, has recently launched a mass advertising campaign for its new “My Planet” program. Print ads can be seen in Maclean’s and L’Actualite magazines and in Metro daily newspapers. The Canadian national television ad, which features a number of animals clapping for people who have chosen greener lifestyles, will run until October 18th.
You can also watch it here: www.YouTube.com
Where does TerraChoice come in?
TerraChoice partnered with AIR MILES to help them develop two important aspects of this innovative and cutting-edge consumer loyalty program. First, TerraChoice developed a scientifically-sound screening criteria to help AIR MILES select rewards for My Planet. Next, TerraChoice worked on the development of the My Planet Program Principles. These principles, which form the backbone of the My Planet program, have the ultimate goal of advancing environmental stewardship through directly supporting My Planet sustainability objectives. These include reducing CO2 emissions, reducing harmful chemicals, and conserving natural resources.
Check out My Planet rewards at www.airmiles.ca/myplanet. Start saving up your points and shop online at “My Planet” to receive more environmentally preferable products!
Posted by WadeMetcalfe in Green business, Green products