TerraChoice has released the fall issue of eQ: Environmental Marketing Intelligence + TerraChoice News, our company’s new quarterly online publication for clients and friends. This edition features fresh content including an interview with environmental leader Dr. Rick Smith of Environmental Defence and insights on greenwashing screens as well as the most pressing green issues facing businesses today.TerraChoice President Scott McDougall starts off this issue highlighting some positive changes that can be seen when purchasers demand more green products and companies adjust to meet those demands. “Green leaders have emerged and are winning market share. Green laggards are losing. The game is on,” says McDougall.
Also in this issue, TerraChoice interviews with Dr. Rick Smith – Executive Director of Environmental Defence and co-author of Slow Death by Rubber Duck. Smith discusses his drive for environmental activism and leadership in our conversation with him. One of his most recent achievements was helping Canada become the first country in the world to take regulatory action on bisphenol A. According to Smith, Environmental Defence uses imagination and humour to successfully communicate advocacy messages to the public and its stakeholders. “Whether it’s organizing a rally of babies on the lawn of Queen’s Park complete with popsicle stick pickets or whether it’s making up official adoption certificates for members of parliament, pairing them with their own unique Ontario endangered species, the key ingredient is that we try to connect it to the experience of everyday life,” says Smith in the interview.
Readers will see EcoLogo Program updates including new EcoLogo clients and their certified product offerings in this season’s pages. You can also learn about new EcoLogo standards in development including important dates for stakeholder participation.
So take a moment, grab a coffee, and find out what environmental marketing strategies and TerraChoice news your company might be missing out on. Flip through our fall eQ online here: http://viewer.zmags.com/publication/4a18e32c
Posted by WadeMetcalfe in Environmental standards, Green business, Health