Companies go from “Good to Green”
Many recent changes in environmental legislation, government incentives, and climate change action have dramatically changed today’s business world. This is a good thing, but it also poses new obstacles for many companies trying to adapt. Authors John-David Phyper and Paul MacLean have written a book titled Good to Green, which offers solutions to businesses who understand that their competitive advantage will need to be cutting-edge. This will be especially important as consumer awareness around environmental issues increases along with the demand for innovative solutions.
The authors of the book suggest that adapting to the environmental changes of today isn’t a choice, but that strong leaders of cradle-to-grave products may struggle with this new reality. Good to Green explains the steps companies can take in order to enable change, including applying sustainable development and corporate social responsibility to their business model to avoid committing “cosmetic environmentalism” and communicating progress and changes across all functions of the business. The book also helps readers better understand current and proposed environmental legislation as well as the importance of environmental management systems and assigning staff ownership.
Some key topics in the book include: green marketing strategies that avoid greenwashing and translate into increased sales; supply chain optimization – reducing costs through the elimination of environmental mismanagement; the “real” pros and cons of different types of renewable energy; and key future trends related to business and the environment.
The authors list EcoLogo as a credible third-party certification and explain the benefits in certifying environmentally preferable products. The book also does a great job of explaining the different types of eco-labels and will help readers understand the importance of transparency in marketing.
Good to Green is a useful tool and reference guide for greening your business. Anyone who understands the importance of the major environmental changes taking place in today’s business world and are looking for solutions are encouraged to read this book.
Visit the Publisher’s site for more information and to order your copy.