The creative team at Free Range Studios, a social media design firm based in Washington, D.C., and Berkeley, California, is awarding a grant to a socially responsible business with a campaign or message that can rock the world. The prize is called the Youtopia Grant and the winner will be selected for the finals by people like you who vote for their favorite business or social cause.
TerraChoice is up to the challenge and would love to work with Free Range to create an amazing new website to help find engaging ways to share knowledge about green products and sustainability issues with consumers and companies. We’re calling on all of our fans to vote for TerraChoice on the Free Range website. read more
Many recent changes in environmental legislation, government incentives, and climate change action have dramatically changed today’s business world. This is a good thing, but it also poses new obstacles for many companies trying to adapt. Authors John-David Phyper and Paul MacLean have written a book titled Good to Green, which offers solutions to businesses who understand that their competitive advantage will need to be cutting-edge. This will be especially important as consumer awareness around environmental issues increases along with the demand for innovative solutions. read more
President and CEO of TerraChoice Scott McDougall displays one of the many EcoLogo-certified acrylic paints on offer at a store opening with Jennifer Clouston, Director of Marketing at Micca Paint.
Micca Paint, Canadian family owned and operated architectural paint manufacturer, held its grand opening for the newest location in Mississauga, ON, yesterday afternoon. read more
It has been a busy month for TerraChoice staff, especially our President and CEO Scott McDougall and Vice President Scot Case, as they travel across the U.S. and Canada on a conference circuit. read more
TerraChoice is happy to report that the International Sanitary Supply Association (ISSA) tradeshow in Chicago was a great success! The Green Pavilion was an excellent addition to the show this year and proved to be a great new hub of “green” activity. Along with many other “green” companies and clients, we demonstrated the benefits of green cleaning and third-party certification to visitors from all across North America. Our team also played an important part in spreading the message that companies should be about “green” cleaning, not greenwashing. read more
By WadeMetcalfe TerraChoice has released the fall issue of eQ: Environmental Marketing Intelligence + TerraChoice News, our company’s new quarterly online publication for clients and friends. This edition features fresh content including an interview with environmental leader Dr. Rick Smith of Environmental Defence and insights on greenwashing screens as well as the most pressing green issues facing businesses today. read more
The EcoLogo and TerraChoice team are supporting Green Cleaning in Chicago this week at ISSA (International Sanitation Supply Association), North America’s largest janitorial and cleaning tradeshow. Along with more than 20 clients with EcoLogo certified products, our team will be demonstrating the benefits of green cleaning and third-party certification to visitors from all across North America. read more
AIR MILES, a Canadian consumer loyalty program, has recently launched a mass advertising campaign for its new “My Planet” program. Print ads can be seen in Maclean’s and L’Actualite magazines and in Metro daily newspapers. The Canadian national television ad, which features a number of animals clapping for people who have chosen greener lifestyles, will run until October 18th.
Findings from TerraChoice Environmental Marketing’s 3rd annual EcoMarkets Summary Report suggest “green” purchasing budgets will continue to rise and the current political administration in the United States will positively impact green spending.
Released last week, the EcoMarkets Report is an annual survey of green purchasing patterns across North America and was completed by more than 580 professional purchasers in the United States and Canada between April and July 2009.
As more and more companies are offering green products to consumers, companies are seeing the importance of transparency and avoiding the pitfalls of making false or misleading green claims.
A few weeks ago, TerraChoice held a Greenwashing Seminar for its clients to help them avoid committing one of the Seven Sins of Greenwashing and lawsuits for making false or misleading environmental marketing claims.
During the seminar, TerraChoice staff spoke about recent actions by the Federal Trade Commission (FTC) and Competition Bureau: read more
TerraChoice has released the fall issue of 
