TerraChoice’s latest issue of eQ: “The Consumer Cleaning Edition” has just been launched.  Among this edition’s features are an interview with David Suzuki (which will be featured in an upcoming blog post) and a “How-To” article explaining the way to credibly market “green” consumer cleaning products.  With a rise in demand for greener consumer cleaning products, this article is a great resource for companies wanting to take advantage of this opportunity.

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Parents, grandparents, and other toy purchasers across North America will soon be able to find toys that are safer, greener, and healthier for the children in their lives. The EcoLogo Program recently announced that the first draft of its Toy Standard has been released and is now available for a 30-day comment period. For those interested in providing feedback, take note that the deadline for public comment on this draft is this Monday, May 17, 2010. read more

Today, millions of people around the world are celebrating the 40th anniversary of Earth Day.  This is a day that is dedicated to honoring our planet and educating ourselves on how to reduce our environmental impacts.  Earth Day isn’t just a one day event, though. It’s an opportunity for sharing practical ideas on how to better take care of our planet all year long.

In the spirit of “Earth Day resolutions”, we are offering tips for consumers and companies on how to reduce their environmental footprint. Below are many small but sustainable lifestyle changes that people can make that will have a positive impact on the planet in the long run. read more

Taking a dip in a backyard pool or hot tub in North America is about to become healthier for people and the environment. The EcoLogo Program is nearing the launch of its first standard for Pool and Spa Water Treatment Products and is turning to stakeholders to review the second draft of this standard. The stakeholder comment period will be open for 30 days. The deadline for public comment on this draft is Monday, April 19, 2010. read more

Everyone should be familiar with the “all-natural” claim. This is mostly because it is impossible to walk through the cleaning products aisle of a super market or a big box store without seeing at least several products showcasing this statement.  Some people may not think twice about it, but many of others wonder what exactly “all-natural” really means. read more

There is no arguing that the green movement has thousands of consumers searching the shopping aisles for the best “green” deals they can find.  The problem for many consumers is that there are so many products to choose from and so little time to research them all.  That is, until now.  iPhone users have a new tool at their disposal thanks to a new application created by GoodGuide, a group that provides free and easy access to reliable sources of information on a products health and ethics. read more

Photo by: Sami Siva for The Globe and Mail

Last week, The Globe and Mail published a series on companies that are carving out a niche in organics.  Frank T. Ross & Sons Ltd., which manufactures the Nature Clean line of hypoallergenic products was featured in the second of the three stories. This article showcases the company’s growth and its recent partnership with Nelvana, a division of Corus Entertainment Inc. read more

Every New Year, a lot of people make a lot of resolutions that they may or may not keep. One act individuals and companies alike should commit to this year is to buy cleaner, greener electricity.

In hops Bullfrog Power… read more

In the last issue of eQ, we mentioned that Adria Vasil’s next book was about to be released. Canadian homeowners, renters, condo dwellers and college residence movers and shakers will want to take note that this new book has hit their store shelves over the past few weeks. It’s called Ecoholic Home and it’s written by NOW Magazine columnist Adria Vasil. What readers will find in its pages are countless “green” tips and the real dirt on everything from cooking and gadgeting to renovating and powering what goes on in the home. New features in this follow-up to Adria’s first green guide, Ecoholic, are money-saving tips and a greenwashing symbol that draws attention to areas particularly notorious for misleading green marketing claims.

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Last week, “greenwashing” was in the spotlight thanks to Good Morning America. The Emmy-winning morning news program featured an interview with our own Scot Case, Vice President of TerraChoice, on the issue of greenwashing. read more