There is no arguing that the green movement has thousands of consumers searching the shopping aisles for the best “green” deals they can find.  The problem for many consumers is that there are so many products to choose from and so little time to research them all.  That is, until now.  iPhone users have a new tool at their disposal thanks to a new application created by GoodGuide, a group that provides free and easy access to reliable sources of information on a products health and ethics. read more

Photo by: Sami Siva for The Globe and Mail

Last week, The Globe and Mail published a series on companies that are carving out a niche in organics.  Frank T. Ross & Sons Ltd., which manufactures the Nature Clean line of hypoallergenic products was featured in the second of the three stories. This article showcases the company’s growth and its recent partnership with Nelvana, a division of Corus Entertainment Inc. read more

Every New Year, a lot of people make a lot of resolutions that they may or may not keep. One act individuals and companies alike should commit to this year is to buy cleaner, greener electricity.

In hops Bullfrog Power… read more

In the last issue of eQ, we mentioned that Adria Vasil’s next book was about to be released. Canadian homeowners, renters, condo dwellers and college residence movers and shakers will want to take note that this new book has hit their store shelves over the past few weeks. It’s called Ecoholic Home and it’s written by NOW Magazine columnist Adria Vasil. What readers will find in its pages are countless “green” tips and the real dirt on everything from cooking and gadgeting to renovating and powering what goes on in the home. New features in this follow-up to Adria’s first green guide, Ecoholic, are money-saving tips and a greenwashing symbol that draws attention to areas particularly notorious for misleading green marketing claims.

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Last week, “greenwashing” was in the spotlight thanks to Good Morning America. The Emmy-winning morning news program featured an interview with our own Scot Case, Vice President of TerraChoice, on the issue of greenwashing. read more

What you hear is true - the world’s demand for electricity is significantly increasing. This means that power generating technologies are being developed around the world. As a result, our planet may face major negative impacts in the near future as most of the electricity generated in the world today negatively effects the environment.

Thankfully, technology has also allowed the world to develop new ways of generating electricity through the use of renewable resources such as wind, solar, biomass, geothermal, and others. The EcoLogo Program is supporting the use and development of renewable energy solutions by revising its standard for Renewable Low-Impact Electricity that will help reduce impacts on human health and the environment. read more

Findings from TerraChoice Environmental Marketing’s 3rd annual EcoMarkets Summary Report suggest “green” purchasing budgets will continue to rise and the current political administration in the United States will positively impact green spending.

Released last week, the EcoMarkets Report is an annual survey of green purchasing patterns across North America and was completed by more than 580 professional purchasers in the United States and Canada between April and July 2009.

Highlights from the study include: read more

The EcoLogo Program recently shared news that it has initiated its standard development process for toys. Today, the Program announced that the former CEO of FAO Schwarz, Edward Schmults is going to be working with EcoLogo to help make it easier for parents and grandparents to find “greener” products for the children in their lives. read more

Yes, you heard right. The EcoLogo Program recently announced that it has officially kicked off its first environmental standard for toys. By developing this standard for children’s products, the EcoLogo Program is making it easier for adults looking to buy “greener” products for the children in their lives. read more

Since the launch of the Seven Sins of Greenwashing report, TerraChoice has received many questions about what consumers can do to avoid being greenwashed.

Even though governments in the United States, Canada, the United Kingdom and Australia discourage greenwashing, these efforts are clearly not enough.

If the good intentions of consumers and the environmental benefits of their choices are to be leveraged, consumers themselves must play a role.

Here are four ways consumers can make a real impact on greenwashing: read more