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The EcoLogo Program has announced a final 15-day review phase for its standard to address instant hand antiseptic products. Individuals who want to provide feedback on this new product category for EcoLogo have this last opportunity to get involved. read more
Photo by: Sami Siva for The Globe and Mail
Last week, The Globe and Mail published a series on companies that are carving out a niche in organics. Frank T. Ross & Sons Ltd., which manufactures the Nature Clean line of hypoallergenic products was featured in the second of the three stories. This article showcases the company’s growth and its recent partnership with Nelvana, a division of Corus Entertainment Inc. read more
In the last issue of eQ, we mentioned that Adria Vasil’s next book was about to be released. Canadian homeowners, renters, condo dwellers and college residence movers and shakers will want to take note that this new book has hit their store shelves over the past few weeks. It’s called Ecoholic Home and it’s written by NOW Magazine columnist Adria Vasil. What readers will find in its pages are countless “green” tips and the real dirt on everything from cooking and gadgeting to renovating and powering what goes on in the home. New features in this follow-up to Adria’s first green guide, Ecoholic, are money-saving tips and a greenwashing symbol that draws attention to areas particularly notorious for misleading green marketing claims.
Last week, the EcoLogo Program issued a press release announcing that it is revising its standard for hard surface cleaners. The release announced the Program’s call for public comment on the preliminary research conducted for this “greener cleaning product” standard. Here are all the important details about this revision and how you can get involved in this standard development process: read more
The latest issue of eQ is officially live and ready for reading! In this winter 09/10 edition, we talk with environmental leader and hero Hunter Lovins about her thoughts on greenwashing and how Natural Capitalism is working to create the Next Industrial Revolution. read more
Greener treatment products for pools and spas are about to get EcoLogo’s approval. The EcoLogo Program recently released its first draft standard for various products used to treat privately used pools and spas. Those involved in the manufacturing of pool and spa water treatment products will want to take note. read more
Last week, “greenwashing” was in the spotlight thanks to Good Morning America. The Emmy-winning morning news program featured an interview with our own Scot Case, Vice President of TerraChoice, on the issue of greenwashing. read more
President and CEO of TerraChoice Scott McDougall displays one of the many EcoLogo-certified acrylic paints on offer at a store opening with Jennifer Clouston, Director of Marketing at Micca Paint.
Micca Paint, Canadian family owned and operated architectural paint manufacturer, held its grand opening for the newest location in Mississauga, ON, yesterday afternoon. read more
It has been a busy month for TerraChoice staff, especially our President and CEO Scott McDougall and Vice President Scot Case, as they travel across the U.S. and Canada on a conference circuit. read more
AIR MILES, a Canadian consumer loyalty program, has recently launched a mass advertising campaign for its new “My Planet” program. Print ads can be seen in Maclean’s and L’Actualite magazines and in Metro daily newspapers. The Canadian national television ad, which features a number of animals clapping for people who have chosen greener lifestyles, will run until October 18th.
You can also watch it here: www.YouTube.com
