Every New Year, a lot of people make a lot of resolutions that they may or may not keep. One act individuals and companies alike should commit to this year is to buy cleaner, greener electricity.

In hops Bullfrog Power… read more

The latest issue of eQ is officially live and ready for reading! In this winter 09/10 edition, we talk with environmental leader and hero Hunter Lovins about her thoughts on greenwashing and how Natural Capitalism is working to create the Next Industrial Revolution. read more

The creative team at Free Range Studios, a social media design firm based in Washington, D.C., and Berkeley, California, is awarding a grant to a socially responsible business with a campaign or message that can rock the world. The prize is called the Youtopia Grant and the winner will be selected for the finals by people like you who vote for their favorite business or social cause.

TerraChoice is up to the challenge and would love to work with Free Range to create an amazing new website to help find engaging ways to share knowledge about green products and sustainability issues with consumers and companies.  We’re calling on all of our fans to vote for TerraChoice on the Free Range website. read more

Last week, “greenwashing” was in the spotlight thanks to Good Morning America. The Emmy-winning morning news program featured an interview with our own Scot Case, Vice President of TerraChoice, on the issue of greenwashing. read more

Many recent changes in environmental legislation, government incentives, and climate change action have dramatically changed today’s business world.  This is a good thing, but it also poses new obstacles for many companies trying to adapt. Authors John-David Phyper and Paul MacLean have written a book titled Good to Green, which offers solutions to businesses who understand that their competitive advantage will need to be cutting-edge. This will be especially important as consumer awareness around environmental issues increases along with the demand for innovative solutions. read more

It has been a busy month for TerraChoice staff, especially our President and CEO Scott McDougall and Vice President Scot Case, as they travel across the U.S. and Canada on a conference circuit. read more

We are pleased to share with you the news that TerraChoice will join leading organizations such as WWF International, Green Cross International, David Suzuki Foundation, Verité, and ISEAL Alliance on the Dot Eco - an extension added to company and organization websites like .com or .net - Stakeholder Council.

As explained in the recent press announcement, the Stakeholder Council is a key body guiding Big Room’s global policy development process for how Dot Eco should work.

TerraChoice believes that Dot Eco will be a useful tool in the fight against greenwashing by helping to disclose details about a company’s environmental performance and impact. read more

Around the time same time last year we wrote about how the ‘tide is changing’ at Wal-Mart.  We now report that the tide is turning “green.”

The New York Times recently published a piece about how shoppers may soon see tags on Wal-Mart items that provide information about the product’s footprint, water usage and even air pollution generated. This is news we at the EcoLogo Program want to share with you, our readers and our clients. read more

Greenwashing – that act of misleading consumers regarding the environmental benefits of a product or service or the environmental practices of a company – is being taken seriously by government and the public alike. Greenwashing has become so rampant, it seems, that it has become a matter of legal consequence.

In an earlier blog, we mentioned that Scot Case recently presented his personal opinion on how greenwashing is eroding consumer trust to the Subcommittee on Commerce, Trade and Consumer Protection as part of a hearing this past June around fair green marketing practices. read more

Our very own Scot Case, Executive Director of the EcoLogo Program, was invited to testify today before the Subcommittee on Commerce, Trade and Consumer Protection for the hearing “It’s Too Easy Being Green:  Defining Fair Green Marketing Practices“.

What an amazing opportunity!

This landmark hearing examined “green” marketing claims, their interpretation by consumers, and the role of the Federal Trade Commission (FTC) in establishing guidelines for fair and effective green marketing practices. read more