As the snow begins to fall in earnest (well, at least in the more northern parts of the continent), we are pleased to share TerraChoice’s winter 2010/2011 issue of eQ. The theme of this edition is green marketing and Scot … Continue reading
Companies and businesses are getting better at “green” marketing and experience is adding up to fewer greenwashing claims. In TerraChoice’s 2010 Sins of Greenwashing study of environmental marketing claims found on consumer products, 4.5% of the 5,296 unique home and … Continue reading
Image: More “green” products on store shelves Have you heard the news? TerraChoice released its 2010 Sins of Greenwashing: Home and Family Edition on Oct. 26 – TerraChoice’s third study of the environmental marketing claims found on consumer products. The … Continue reading
Next week, TerraChoice will release its newest Sins of Greenwashing study. Thus far, two studies have been conducted: the Six Sins of Greenwashing in 2007 and the Seven Sins of Greenwashing in 2009. These studies on environmental claims made in … Continue reading
(Photo: Scott McDougall (far right), President of TerraChoice, at a conference in London, UK, on Sept. 28, 2010) Numerous speaking engagements have kept TerraChoice busy in the last two weeks of September. Scot Case, former Vice President of TerraChoice and … Continue reading