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Improving operational efficiency, strengthening customer and community relations, innovation, supply chain management, and attracting and retaining employees are all benefits businesses can look forward to when they make environmental education company practice, according to a report published by the National Environmental Education Foundation (NEEF) last week. read more
The latest issue of eQ is officially live and ready for reading! In this winter 09/10 edition, we talk with environmental leader and hero Hunter Lovins about her thoughts on greenwashing and how Natural Capitalism is working to create the Next Industrial Revolution. read more
Many recent changes in environmental legislation, government incentives, and climate change action have dramatically changed today’s business world. This is a good thing, but it also poses new obstacles for many companies trying to adapt. Authors John-David Phyper and Paul MacLean have written a book titled Good to Green, which offers solutions to businesses who understand that their competitive advantage will need to be cutting-edge. This will be especially important as consumer awareness around environmental issues increases along with the demand for innovative solutions. read more
It has been a busy month for TerraChoice staff, especially our President and CEO Scott McDougall and Vice President Scot Case, as they travel across the U.S. and Canada on a conference circuit. read more
Findings from TerraChoice Environmental Marketing’s 3rd annual EcoMarkets Summary Report suggest “green” purchasing budgets will continue to rise and the current political administration in the United States will positively impact green spending.
Released last week, the EcoMarkets Report is an annual survey of green purchasing patterns across North America and was completed by more than 580 professional purchasers in the United States and Canada between April and July 2009.
Highlights from the study include: read more
Around the time same time last year we wrote about how the ‘tide is changing’ at Wal-Mart. We now report that the tide is turning “green.”
The New York Times recently published a piece about how shoppers may soon see tags on Wal-Mart items that provide information about the product’s footprint, water usage and even air pollution generated. This is news we at the EcoLogo Program want to share with you, our readers and our clients. read more
The latest standard under review by the EcoLogo Program has everything to do with cleaning products used regularly in homes, buildings, schools and hospitals. As these products can have an impact on human health, green cleaning is even better than traditional methods as it can lead to healthier indoor air quality. With the rise of infectious diseases and the attention sanitation is receiving, cleaning products are an essential part of the solution. Given these concerns, the EcoLogo Program is pleased to announce the review of its environmental standard for hard surface cleaners. read more
Our very own Scot Case, Executive Director of the EcoLogo Program, was invited to testify today before the Subcommittee on Commerce, Trade and Consumer Protection for the hearing “It’s Too Easy Being Green: Defining Fair Green Marketing Practices“.
What an amazing opportunity!
This landmark hearing examined “green” marketing claims, their interpretation by consumers, and the role of the Federal Trade Commission (FTC) in establishing guidelines for fair and effective green marketing practices. read more
Since the launch of the Seven Sins of Greenwashing report, TerraChoice has received many questions about what consumers can do to avoid being greenwashed.
Even though governments in the United States, Canada, the United Kingdom and Australia discourage greenwashing, these efforts are clearly not enough.
If the good intentions of consumers and the environmental benefits of their choices are to be leveraged, consumers themselves must play a role.
Here are four ways consumers can make a real impact on greenwashing: read more
Last week, TerraChoice Environmental Marketing launched its 2009 Seven Sins of Greenwashing report, revealing that more products on store shelves are claiming to be green. However, don’t let those shampoo bottles and baby wipes fool you. Many of those ‘all-natural’ and ‘organic’ products are likely committing at least one of the Seven Sins (see below).
