Our very own Scot Case, Executive Director of the EcoLogo Program, was invited to testify today before the Subcommittee on Commerce, Trade and Consumer Protection for the hearing “It’s Too Easy Being Green:  Defining Fair Green Marketing Practices“.

What an amazing opportunity!

This landmark hearing examined “green” marketing claims, their interpretation by consumers, and the role of the Federal Trade Commission (FTC) in establishing guidelines for fair and effective green marketing practices. (more…)

A new activity to add to the daily list – make greener choices!

Collectors of Canadian AIR MILES points will be happy to learn of a new addition to the consumer rewards program. It’s called My Planet. This recently launched program allows Collectors to redeem AIR MILES reward miles for over one hundred environmentally sustainable (greener) rewards. My Planet offers a wide selection of rewards from greener personal care products to charitable donations to organizations like the World Wildlife Fund. It even offers folding solar panels and credits toward residential Bullfrog Power. (more…)

Tidal, Wave and Geothermal Power may be the next electricity technologies to become part of the EcoLogo renewable electricity standard. As part of its review of this renewable energy standard, the EcoLogo Program is calling for citizen and stakeholder comment. (more…)

The issue of hand sanitation has been all over the news lately and is not only important to practice in hospitals and restaurants, but in schools, office buildings and public places. As news of the H1N1 Flu pandemic spreads, so does the important message about keeping hands clean. (more…)

“The purpose of the competition is to recognize the leaders of the packaging community for their efforts in advancing the sustainable packaging movement in Canada and beyond,” explains James Downham, President and CEO of PAC.

In order to determine who should receive a sustainable packaging award, PAC examines key elements of the sustainable package system and sorts them into three categories: (more…)

Since the launch of the Seven Sins of Greenwashing report, TerraChoice has received many questions about what consumers can do to avoid being greenwashed.

Even though governments in the United States, Canada, the United Kingdom and Australia discourage greenwashing, these efforts are clearly not enough.

If the good intentions of consumers and the environmental benefits of their choices are to be leveraged, consumers themselves must play a role.

Here are four ways consumers can make a real impact on greenwashing: (more…)

Last week, TerraChoice Environmental Marketing launched its 2009 Seven Sins of Greenwashing report, revealing that more products on store shelves are claiming to be green. However, don’t let those shampoo bottles and baby wipes fool you. Many of those ‘all-natural’ and ‘organic’ products are likely committing at least one of the Seven Sins (see below).

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As institutions that deal with infectious diseases, hospitals and food service establishments rely on hand sanitizers to disinfect hands without the use of water. The EcoLogo Program is initiating the development of a new environmental standard for hand sanitizers and is looking for stakeholder participation. (more…)

The 4th Annual Environmental Printing Awards, presented by PrintAction magazine, took place in Toronto last month and we are proud to say that many of the recipients are EcoLogo-certified printers.

These awards recognize excellence in Canadian environmental stewardship across the print-based communications supply chain, which includes vendors, printers and print consumers.

The EcoLogo-certified printers - many of them “bullfrogpowered” - honoured for their environmental initiatives at this year’s awards ceremony are: (more…)