Vice President of Consulting Libby Bernick comments on marketers’ need to tailor their message to meet consumer wants to be successful when it comes to green products.

Some companies opt for brown to show how green they are. This radio interview with VP of Consulting Libby Bernick covers consumer perceptions and the way manufacturers of green products may design their goods to meet these expectations.

UL TerraChoice President, Scott McDougall, explains why companies should be open and honest about their “green” strengths and weaknesses to win over consumers.

Companies must look holistically at all environmental aspects to minimize risks says Vice President of UL TerraChoice Libby Bernick in a special Q&A as part of this report on sustainability in bioprocessing.

Data pulled from the 2010 Sins of Greenwashing study by UL TerraChoice was assembled into a clever infographic depicting the common ways greenwashing occurs and how consumers can avoid being misled by looking for credible eco-labels. This infographic appeared on Business Insider (online).

The 2010 Sins of Greenwashing study by UL TerraChoice is referenced in this article about tips on green marketing for businesses.

UL TerraChoice weighs in on the “thin green line” between corporate altruism and greenwashing, pointing out that actions are the better way of gaining credibility for corporate social responsibility initiatives.

This online article references UL TerraChoice’s 2010 Sins of Greenwashing study and its finding that the number of greener products is on the rise.

UL TerraChoice and the Seven Sins of Greenwashing are discussed in an article about the prevalence of greenwashing.

UL TerraChoice and the Seven Sins of Greenwashing are mentioned and outlined in this article about the confusion of eco-friendly claims.

In an article about more people doing things “greenly”, UL TerraChoice and the 2010 greenwashing study were mentioned.

An article about the reality of greenwashing in South Africa discusses UL TerraChoice’s 2009 study and the Seven Sins of Greenwashing.

UL TerraChoice and the Sins of Greenwashing Study are briefly mentioned in an article about the “red flags” of greenwashing.

Members of UL TerraChoice were included in the team of judges who awarded seven participating exhibitors the “SustainAbility 3″ status at the New York International Gift Fair (NYIGF).