The latest issue of eQ is officially live and ready for reading! In this winter 09/10 edition, we talk with environmental leader and hero Hunter Lovins about her thoughts on greenwashing and how Natural Capitalism is working to create the Next Industrial Revolution. read more

Greener treatment products for pools and spas are about to get EcoLogo’s approval. The EcoLogo Program recently released its first draft standard for various products used to treat privately used pools and spas. Those involved in the manufacturing of pool and spa water treatment products will want to take note. read more

The creative team at Free Range Studios, a social media design firm based in Washington, D.C., and Berkeley, California, is awarding a grant to a socially responsible business with a campaign or message that can rock the world. The prize is called the Youtopia Grant and the winner will be selected for the finals by people like you who vote for their favorite business or social cause.

TerraChoice is up to the challenge and would love to work with Free Range to create an amazing new website to help find engaging ways to share knowledge about green products and sustainability issues with consumers and companies.  We’re calling on all of our fans to vote for TerraChoice on the Free Range website. read more

Last week, “greenwashing” was in the spotlight thanks to Good Morning America. The Emmy-winning morning news program featured an interview with our own Scot Case, Vice President of TerraChoice, on the issue of greenwashing. read more

Many recent changes in environmental legislation, government incentives, and climate change action have dramatically changed today’s business world.  This is a good thing, but it also poses new obstacles for many companies trying to adapt. Authors John-David Phyper and Paul MacLean have written a book titled Good to Green, which offers solutions to businesses who understand that their competitive advantage will need to be cutting-edge. This will be especially important as consumer awareness around environmental issues increases along with the demand for innovative solutions. read more

President and CEO of TerraChoice Scott McDougall displays one of the many EcoLogo-certified acrylic paints on offer at a store opening with Jennifer Clouston, Director of Marketing at Micca Paint.

Micca Paint, Canadian family owned and operated architectural paint manufacturer, held its grand opening for the newest location in Mississauga, ON, yesterday afternoon. read more

What you hear is true - the world’s demand for electricity is significantly increasing. This means that power generating technologies are being developed around the world. As a result, our planet may face major negative impacts in the near future as most of the electricity generated in the world today negatively effects the environment.

Thankfully, technology has also allowed the world to develop new ways of generating electricity through the use of renewable resources such as wind, solar, biomass, geothermal, and others. The EcoLogo Program is supporting the use and development of renewable energy solutions by revising its standard for Renewable Low-Impact Electricity that will help reduce impacts on human health and the environment. read more

It has been a busy month for TerraChoice staff, especially our President and CEO Scott McDougall and Vice President Scot Case, as they travel across the U.S. and Canada on a conference circuit. read more

TerraChoice is happy to report that the International Sanitary Supply Association (ISSA) tradeshow in Chicago was a great success! The Green Pavilion was an excellent addition to the show this year and proved to be a great new hub of “green” activity. Along with many other “green” companies and clients, we demonstrated the benefits of green cleaning and third-party certification to visitors from all across North America. Our team also played an important part in spreading the message that companies should be about “green” cleaning, not greenwashing. read more